"Good design is good business." Milton Glaser Looking Closer 2		"Strategy is a style of thinking, a conscious deliberate process, an intensive implementation system, the science of insuring future success." Pete Johnson		"Making sure that something works well: that a person of average (or even below average) ability and experience can use something for its intended purpose without getting hopelessly frustrated." Steve Krug Don't Make Me Think		"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Antoine de Saint-Exupery