"To design is to communicate clearly by whatever means you can control or master." Milton Glaser		"To dismiss front-end design as mere 'icing' is to jeopardize the success of any site." Curt Cloniger		"Design is directed toward human beings. To design is to solve human problems by identifyiing them and executing the best solution." Ivan Chermayeff		"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." Paul Rand